Vol. 2 No. 88 (2026): Bulletin of Abai KazNPU. Series of Economic

Published: 2026-07-13

Full Issue

ТЕОРИЯ И МЕТОДОЛОГИЯ

Чжэн Ячжун, Алма Каршалова , Гульжахан Мынжанова (Author)

BEHAVIORAL ANALYTICS: DATA-DRIVEN MODELS FOR ORGANIZATIONAL EFFECTIVENESS IN DIGITAL TRANSFORMATION

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13-20

Раушан Азбергенова, Izeyev Saiyan (Author)

EXTERNAL SHOCKS AND SUSTAINABILITY OF THE NATIONAL ECONOMY OF THE REPUBLIC OF KAZAKHSTAN

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5-13

Зора Джубалиева, Айман Асанова (Author)

DIGITAL MARKETING AS A TOOL FOR BUILDING THE ACADEMICAND DIGITAL REPUTATION OF KAZAKHSTAN UNIVERSITIES

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21-31

Рахат Арзикулова (Author)

FOOD PRODUCTION AND PROSPECTS FOR ITS IMPROVEMENT

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31-40

gulfira Zholdassova (Author)

WAYS TO IMPROVE THE EFFICIENCY OF MARKETING ACTIVITIES

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41-52