The article is dedicated to analyzing the impact of social media marketing on the country’s economy, taking into account the risks related to information security. In the context of rapid digitalization, social media platforms have become not only channels for communication and content exchange but also powerful tools for promoting products, services, and ideas. Companies actively use digital marketing to expand their audience reach, increase sales, and build customer loyalty. However, as activity in the digital space grows, so do the threats to information security. Personal data leaks, account hacking, information falsification, and cyberattacks can cause significant reputational and financial losses both for companies and for the country as a whole. Moreover, such incidents undermine trust in digital platforms and hinder the development of e-commerce and the digital economy overall. The article examines the key threats associated with social media marketing and provides examples of their consequences for the economy and national security. It also presents statistics on cyberattacks in the Republic of Kazakhstan and outlines the risks they pose to the country’s economy.