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Bulletin of Abai KazNPU. Series of Economic

STUDY OF INVESTMENT ATTRACTIVENESS  IN CHINA IN GLOBALIZATION AND DIGITALIZATION ERA

Al Farabi Kazakh National University
Abstract

This study is devoted to analyze China's investment attractiveness within the context of globalization and digital transformation. The paper employs three main research methods: content analysis to organize scientific and regulatory resources, systematic analysis to identify relationships between government policies, digital technologies, and investment flows, and comparative analysis to compare China's experience with other developing countries' practices.

The findings of the study indicate that strategic government management, the development of digital infrastructure, support for high-tech industries, and active international integration have contributed to creating a stable and favorable investment climate in China. The successful attraction of foreign direct investment is attributed to a combination of institutional reforms, the digitalization of business processes, and the establishment of special economic zones.. It is concluded that China's experience can be a valuable guide for other countries, but it must be adapted to their unique socio-economic circumstances and level of technological advancement.

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